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Don’t underestimate Trump

Speakers:

George Lakoff

Daphne White

“Ideas don’t float in the air, they live in your neuro-circuitry,” says George Lakoff, pioneer of cognitive linguistics. When you hear facts that don’t fit your worldview, you can’t process them: you might ignore them, or reject or attack them, or literally not hear them. Trump “knows how to change your brain and use it to his advantage.” Liberals don’t. But there are ways to frame progressive ideas so they can connect effectively with voters.

Speakers

george lakoff

George Lakoff

Daphne White

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