Jennifer Riel

Leading thinker on creative problem solving

Jennifer Riel is an adjunct professor at the Rotman School of Management, University of Toronto, specializing in creative problem solving. Her focus is on helping people, from undergraduate students to business executives, to create better choices, more of the time.

Jennifer is the co-author of Creating Great Choices: A Leader’s Guide to Integrative Thinking (with Roger L. Martin, former Dean of the Rotman School of Management). In the book, Jennifer and Roger lay out a practical methodology for using integrative thinking to tackle our most vexing business problems. Using illustrations from organizations like LEGO, Vanguard and Unilever, they show how individuals can leverage the tension of opposing ideas to create a third, better way forward.

An award-winning teacher, Jennifer designs and leads training on integrative thinking strategy and innovation, both at the Rotman School and at organizations of all types, from small non-profits to some of the largest companies in the world. She also serves as a strategy and innovation advisor to senior leaders at several Fortune 100 companies.

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